Posts Tagged ‘hostingcon’

Women in Hosting? Yes, really. #hostingcon


29 Jul

Previously, in my HostingCon Day 1 post, I mentioned an exchange in which someone didn’t bother to engage me on their product despite my having rolled out the red carpet for a sale. In my naiveté, I just assumed he sucked as a salesman.

Later on, a friend that read the post mentioned that it was likely due to the fact that I was a woman. Had I been a man and looked like I had money to spend or authority to approve purchases, the conversation likely would have gone much different.

The more I thought about it, the more I thought that my friend was likely right.

Ironically, this week I got an email from the company he represented. Someone had noticed that I had an account, shared my information, and didn’t buy anything (apparently this is something they notice when not at HostingCon, but when told this at HostingCon it is not a cause for attention). A cut and paste of the email with some identifying info snipped follows:

Hello,
My name is ******, I work for [Company] and noticed that you signed up for  [Product], but have not added any servers. With [Product] you can:

[snip exciting features]

Is there anything I can do to help get you started? If you have lost your log in information please let me know and would be happy to forward it on to you.

Well, he did ask if he could help.

Actually, funny you should write.

I was at HostingCon and wound up by one of your folks during the
******* party. I leaned in, and saw his [Company] shirt, and the
conversation went as follows:

Me: Oh, you’re from [Company]!
Whoever: Yep, I am.
Me: Interesting. You guys have the [Product], right?
Whoever: Yep.
Me: What a coincidence, I actually signed up for that – but I haven’t
actually bought anything from you guys yet.
Whoever: That’s cool. [walks away]

It was the gentleman with the ****** haircut, somewhat *******. He had
wandered over to a crowd with *******, *********, ********.

Not sure if it was due to the fact that I was a female so he couldn’t
conceive I had money to spend (or couldn’t possibly be the decision
maker in my company) or that I didn’t look like a booth babe therefore
it was not worth his time when blondes in hot pants were plentiful,
but the fact that I laid out the red carpet to have a discussion on
your product and he wound up walking away without any kind of
engagement did wind up leaving a bit of a poor impression with regards
to your company. It was HostingCon – I didn’t anticipate having to
chase vendors down (and, well, I didn’t).

So, from that, I decided not to do business with [Company] to move
into the server/VPS market. I did get a fun blog post out of it,
though. It really does, sometimes, just take one bad experience,
folks.

I do wish you good luck in the future, though, and again, thanks for the email.

To be fair, he offered an apology on behalf of the company, credit, and stated that it was “definitely not something we see in our employees”, but my guess is he doesn’t see it because most people in hosting are men and men don’t tend to notice this crap.

It’s almost like the cat and dog thing, you know what I’m talking about? How some people always call cats “she” and dogs “he”. Some people always assume the techs and sys admins are “he” and the designers and billing and HR people are “she”.

And some people at a HostingCon party can’t conceive that the house-wifey looking, short, overweight, almost 40 chick could possibly come up with $30,000+ a year in business to a data center, therefore the initial impression was to blow me off.  Of course, had I been an overweight, short, almost 40 year old man, I have a feeling the conversation would have gone much different and that business potential would not have been so hard to believe.

It’s annoying.

Lydia Leong from Gartner, who gave the fabulous opening keynote, wrote a great blog post on Booth Babes. I, too, was kind of amused at the booth babes, especially with the level of blankness that came out of some of their mouths regarding the products they were there to promote. (Not that all these women were dumb – some of them were exceedingly beautiful and smart – just not about what they were supposed to be selling or even what specific industry their product was in reference to).

I dunno whether I care about the Booth Babes. Anything that can get anyone a job that easy in this job market is something I probably should be impressed by, and I’m an Austinite, so I guess I should thank them for helping out our local economy by employing our locals to stand around in hot pants and boy shorts.

But when your inability to comprehend that there are women in this industry and, more important, that there are women that write checks, make vendor decisions, can gut servers, and may even be able to out-CLI your ass during a crash, you have a problem.

I know, I know… I keep blogging, no one’s gonna invite me to anything next year. :)

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HostingCon: Day 1


20 Jul

So, it’s my first HostingCon, after 12 years of being in the hosting industry. As the resident cynic and pessimist, I suppose I’m harder to please than most.

So, before being cynical and pessimistic, a picture to show I’m really not always cynical and pessimistic:

Jen and WiredTree I’ve only gone to two talks, and not to call anyone out, but:

  1. The first one had a title that sounded like it would be generally applicable to hosting, and wasn’t. It was almost entirely about app deployment. I don’t do cloud app deployment, nor do I target clients doing app deployment, nor am I interested in getting into that market, so the session was a complete waste of my time because of someone’s illusions of grandeur regarding naming the thing.
  2. The second one consisted almost entirely of a sales pitch, and coming so soon on the heels of another waste of my time, I walked out. If nothing in your presentation has a damn bit to do with me unless I want to become your client, or I am your client, you shouldn’t be giving a general talk.

I kind of gave up on the talks at that point, and I likely won’t go to another one the entire rest of the Convention. I have the utmost aversion to anyone wasting my time, and am generally not very forgiving in that arena especially when you would think that an industry having a marketing track to teach people about Internet marketing would be more familiar with proper keyword usage, titling, and meta descriptions.

Some other things I learned:

I really adore both of my data centers, each one for different reasons. I hooked up with Liquid Web and Wired Tree – while WT has a significant presence, LW has one person (who I knew previously), and it’s really only there that I got any benefit out of HostingCon. I have to give the edge to WT just for the HostingCon presence, though – when the President of your data center shows and you get to spend some time with them talking, you get a sense of the company you didn’t have before, and it’s a beneficial thing. HostingCon isn’t just about what is – it’s about what’s next.

To be fair, I have been with LW for a very long time, and have a very good sense of the company. I would have personally liked to see a bigger presence from them, however, which is not to take away from the fine job Benny’s doing. Was I diplomatic there? :)

I’m a bit strange, though, as business is extremely personal to me – the way I feel about the people behind the companies I work with is a significant reason why I choose to do business with them, or not. Integrity matters, and I may be a relic from an older age, but that’s just the way I am.

On my pessimistic and cynical side, I also found those who I would never do business with.

In one instance, I engaged a discussion with someone that has a data center, and with which I have an account but from whom I have not bought anything. I mentioned this, and for whatever reason they chose not to bother with engaging in any further discussion. When walking into a situation where someone in front of you has stated that they were interested enough in your company to share their information, but not interest enough to buy anything, one would think at a business conference it would behoove you to engage them to find out why and see if you could turn them into someone that would purchase from you. This person chose not to, and in that instance I crossed them off the list of companies I once considered and put them on the list with companies I would never deal with.

In the second instance, someone else engaged me and asked me who I was with. My standard joke is the company name, followed by “the oldest hosting company you’ve never heard of” and he immediately bit back “Well, then you’re not marking right.”

[blink]

While I may be cynical, pessimistic, a hardass, and downright bitchy at times from my position and on up to my vendors, I’ve read a marketing book or two in my time and from where I am down line to people I am trying to sell, I do know enough to never open a conversation by telling someone how I perceive they have fucked up – even if I perceive they have fucked up. I have found it doesn’t engender feelings of warmth and support.

If you don’t know that, and you sell advertising, you go on that “Hell, no, I’m not buying what you’re selling” list as well. Yes, just for that.

It has been interesting. I may need to make more lists.

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